Women Liberation during the Socialist Era

Women Liberation during the Socialist Era Introduction This lecture is a close examination of women liberation during the Cultural Revolution in China. Despite the great suppression that women were subjected to, they stood up against all odds to defend their rights. Rising from the lows of an abused slave, Wu Qiong Hua showed a great spirit of a soldier.Advertising We will write a custom research paper sample on Women Liberation during the Socialist Era specifically for you for only $16.05 $11/page Learn More She had a strong will to stand up for her rights and that will led her into joining the army and finally became an army leader. She had a great personality and great determination to fight for what was right. Considering the male dominated society and era that Wu Qiong Hua lived in, it is hard to imagine the feat she was able to accomplish. She was more than a fighter; she had the personality to fight women suppression. Thesis Women in China had been chained up by the traditional feminine role for thousands of years. They were coerced to obey the three obedience and four virtues. Mao introduced a new perspective of viewing women thus redefining the woman theory in a more liberal perspective. This was during the Cultural Revolution and women gracefully enjoyed a new status they had never experienced before. The new era in womanhood witnessed deep transformations spanning from the external appearance to the internal perceptions which had been deep seated during the class struggle era. The woman soldier is squarely a product of the actions of Mao, and thus of the socialist China. She is a witness and a proof of the transformation that took place during the socialist era. Women of this era were the contradictory mixture. They were the modifiers and were also the ones that were modified. The Red Detachment of Women, both in 1961 film version and 1964 ballet version, presented the enormous transformation of the female figure and their social status during the era of socialist C hina. The Red Detachment of Women, which had been assumed as the â€Å"model work† in Cultural Revolution, also reflects the life, politic, ideology and social values at the time.Advertising Looking for research paper on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Historical Background The pre-socialist era was oppressive towards women. There were very many oppressive practices that the society embraced and which greatly burdened women. Fulton discusses these practices in great details. The first practice she highlights is that of foot-binding. This is an eleventh century practice introduced to the society by the wealthy class. Foot binding was very painful, but unfortunately very significant because it determined whether a woman could get married or not. This practice started at a very tender age of three years (Fulton 35). Another way that women were oppressed was in the manner in which the society allowed men to relate to them. Wives were treated with a lot off disrespect. A wife was a subject to the family she was married to. She did not have any powers but always had to be submissive to the family of her husband. Women also fostered oppression against themselves. A first wife had more power than the other wives and using this power she could cruelly treat the other wives. Concubines were used by men for sexual pleasure as well as for children siring. Wives had more power than concubines and as result concubines were also cruelly treated by wives. If a wife was barren she could take the children of a concubine. If a husband died, his wife took charge of the concubines and would do anything with them including selling them to a brothel. Prostitution was even worse. There were times when peasants resorted to sell their girls to prostitution (Fulton 35). On the question of women liberation from the above snapshot, Mao did a revolutionary work. Laws were instituted that gave protection to w omen, and consequently gave then a leeway from oppression. One such law was the right to get a divorce.Advertising We will write a custom research paper sample on Women Liberation during the Socialist Era specifically for you for only $16.05 $11/page Learn More A wife could request for a divorce from her husband. This gave a great chance for wives to divorce husbands who abused them. Foot binding was also becoming a past act by 1949 as result of intentional advances by Mao to liberate women. Arranged marriages were banned – men and women had to choose each other for marriage. This gave great freedom to women to settle into marriage with men they were comfortable with. Marriage contracts and associated sales were also banned. This gave some dignity to women not to be viewed as goods for sale. Prostitution was outlawed and concubines were freed. A federation was started, Women’s Federation, to better the status of women in the society. Women wer e encouraged to join schools and the workforce (Fulton 35). Analysis of the scenes in film and ballet version Both the film and ballet version of The Red Detachment of Women reflects the status of women during the pre-socialist era. Wu Qiong Hua best illustrates this as she moves from being a slave into being a woman soldier. At the start of the film and the ballet, we get introduced to a slave girl who has been trying to escape from abuse in vain. She is subjected to beatings and torture every time she tries to escape. It seems she cannot do anything to free herself. The implication that is shed as at this level is that women were oppressed by forces above them and which they could not control (Xie 1). This was a true depiction of the events of the time because women were always under the control of their husbands and their mothers in law and if they were not married they were under their fathers’ and mothers’ control. As already discussed above, there was a time when families could sell their girls to get cash for food. Fulton also notes that at this time, food was so scarce that parents had to choose among the children who was to eat and who to starve and more often than not girls were forced to go hungry (Fulton 36).Advertising Looking for research paper on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The statement is simple, girls/women had nowhere to escape to for freedom whether they were married or not; oppression was right on their necks. This is exactly what is depicted at the opening moments of the film and ballet versions (Xie 1). It is worth noting that it is only the initial moments of the film and ballet versions that represent the status of women in the pre-socialist era. The depiction is that women were completely hopeless and they had nowhere to run. When Changqing gets attracted to the situation of Wu Qiong Hua, this marks the beginning of the desire by the Communist Party to liberate women and the whole of China indeed from oppression. The director used music and light to show the situation between good (socialist era) and bad (pre-socialist era). Changqing represents the good side which is bent on helping Wu Qiong Hua from the oppressive side Nan Batian (Xie 1). Gender norms at the time During the socialist era, women experienced great changes in their societal s tatus. One change which greatly changed the position of women in the society was the increase in their duties and especially the things they could do. Women were allowed to join the labor force in the factories. They learned how to run the factories. They were also allowed to go to school and gain academic competency. The call for education was even among the peasants and thus generally women gained education, and consequently were more informed. Education and empowerment from gains earned by joining the workforce raised women to a new level confidence; women gained some sort of independence which gave them some self-confidence. With this sort of confidence and the backup of the law, women were empowered to bargain even at the household level (Fulton 37). The role of the Women’s Federation cannot be assumed. This organization worked hard to see that women were given an opportunity to progress in the society. Some of the functions that the federation undertook was closing down of brothels and ensuring that all concubines were freed. The federation organized for the employment of women and did all it could to ensure that those who wanted to join school did that. Women were also informed of their rights concerning the various issues which touched their lives such as being married against their wish (Fulton 37). The empowerment of women did one great thing – it reduced the gender gap which had existed before. Women were no longer viewed as doormats but were accorded some respect. The mixture of women and men in the workplace made it possible for the notion of male gender superiority to melt. This era therefore uplifted the female gender, and as a result helped to wither masculinity dominance in the society. In other words, this time helped greatly in fostering equality. There was a great change in ideology on the role of women in the society. The society was turned round to respect and support women whom they had so much scorned. Women and Masculinit y Despite the stated above facts that the status of women changed under the socialist era, some critics have observed that the change in gender roles and the uplifting of women status was not as high as it has been said to be. According to Evans, women still played the roles of taking care of their families especially children. She argues that the fact that women were allowed to enter the workforce did not mean they neglected their primary role of taking care of their children, husbands and often parents-in-law. This was their customary domestic division of tasks (Evans 1). It is further noted that there was a violation of very basic issues that relate to women. The manner in which they were integrated into the workforce left much to be desired. The phrase â€Å"Whatever men can do, women can do too† was popularized in China at this time. Unfortunately, this led to rendering women masculine. Women were pushed into being like men – some sources refer to women of this ag e as ‘iron girls’ (Wang 136). For instance, they to wear the same uniforms as men and they made to appear as men. Men were being used as the yardstick for evaluating women (Li 1). This meant that women were losing their womanhood and were being transformed to be like me. This was degrading to women. Women soldiers under political influence As already noted above, women gained from the recognition they received from the political sector during the socialist era. It has been noted that the Communist Party had the interest of liberating women way before it was in power. This desire started among the founders of the party before it was even formed. As time progressed, much development unfolded and led to including women in the movement of the party after it was formed. Women issues were discussed in the first, second and third congress of the party back in 1923 (Evans 1). When the communist Party ascended to power, it had a clear picture of the need to liberate women. This is because women liberation was an issue which had been discussed at length way from the very beginning of the formation of the party. However, Evans argues that women liberation and politics, especially party politics, have been mixed up in issues to do with the definition of some terms. It has further been argued that depending on a term picked, the definition and perspective of liberation would take a different course. It is noted that the term given to liberation of women could change in definition depending on the party priorities (Xie, Lily, and Barry 1). Conclusion To conclude this lecture, we must note that the study of Chinese women warriors is very important. This is because they have made an important contribution in history of China. They stood up against barbaric traditions and fought their way to freedom. They therefore made a great contribution to the progress of the reformation of China. Asian women warriors in general have also made great contribution to their speci fic homelands in ensuring women rights are uplifted. The studies of women warriors in general therefore help us to appreciate the vital role that women play in the society to ensure that all society members are treated equally. Evans, Harriet. â€Å"The Language of Liberation: Gender and Jiefang in early Chinese Communist Party.† Intersections: Gender, History and Culture in the Asian Context 1 (1998): 1. Print. Fulton, Jessica. Holding up Half the Heavens: The Effect of Communist Rule on China’s Women. Class Article, 2013. Print. Li, Yuhui. â€Å"Women’s Movement and Change of Women’s Status in China.† Bridge, 2013. Web. https://vc.bridgew.edu/jiws/ Wang, Zheng. Maoism, Feminism, and the UN Conference On Women: Womens Studies Research In Contemporary China. Journal of Womens History 8.4 (1997): 126. Print. Xie, Bingying, Lily C. Brissman, and Barry Brissman. A Woman Soldiers Own Story: The Autobiography of Xie Bingying. New York: Columbia Univers ity Press, 2001. Print. Xie, Jin. The Red Detachment of Women. Shanghai Tianma Film Studio production, 1961. Film.

Working Remotely The Pros and Cons of Remote Work

Working Remotely The Pros and Cons of Remote Work Working 9 to 5 When I worked in a â€Å"9 to 5† job as a legal services attorney, I used to stop at the gym on my way back from morning court dates. No one really knew at what time I was finished in court, and I always got my work done, staying late if necessary. So I never got in trouble for my liberties. And while I felt a little guilty about pushing the boundaries of my workday, overall I was happier. I could both keep my job and do other things that were important to me. What made me less happy was that I didn’t spend as much time as I wanted with my family, who lived in a different state. With just two or three weeks’ vacation, I did not have much flexibility. I would travel for short weekends, never feeling like I had enough time to spend with the people I loved. The Pleasures of Flex Time and Working Remotely Now that I am a business owner working from home, my flexible hours are a given. I make my own schedule (which includes  9:30am yoga classes). I can travel whenever I want, to anywhere I want, as long as there’s a phone and internet connection. Sure I work every day, but at least I get some changes of scenery. It would be hard for me to adjust now to a job that required me to be in an office for 9 hours a day, 5 days a week. A remote job, however, I could handle. Especially if it came with flex time and â€Å"unlimited vacation,† perks which many companies are starting to offer. I’m not alone in my sentiments. It turns out remote workers are happier and more productive, and feel more valued than non-remote employees. And a Harvard Business Review article cited a survey conducted by Fractl which found that â€Å"after health insurance, employees place the highest value on benefits †¦ such as flexible hours, more paid vacation time, and work-from-home options.  Not surprisingly, parents are the demographic most enthusiastic about flexible hours and work-life balance. They value these perks even more than health insurance when considering potential job offers! Remote Working Trends FlexJobs reports that 3.9 million U.S. employees work from home at least half of the time, more than double the number from 13 years ago. Interestingly, older workers (over 35) are more likely to telecommute than younger ones. Oh yes, I remember that up until age 35, I found it natural to go to an office and stay there all day! I must admit this data on rising remote work surprised me. I had recently heard about big companies like Yahoo, IBM, and Bank of America going in the opposite direction. They have called thousands of remote employees back into the office – resulting in widespread layoffs. The idea was that remote workers were not able to collaborate and participate in company culture to the extent these companies needed. There were also some situations where employees took inappropriate advantage of their right to work from home. Achieving Balance As with anything in life, balance – and communication – are key. Some companies, like Buffer and Basecamp, function well with fully remote teams. They have robust systems in place to ensure collaboration and communication. Other organizations do better having their employees in person, but allowing flexibility when, for instance, an employee’s child has a doctor’s appointment. And some positions at the same company can be better suited to remote work than others. I’m hearing from some clients that they have been working remotely in their current positions, but to advance to higher levels they need to be physically in the office. That makes sense to me. The benefits to employees of working remotely are clear, and so are the down-sides – like weaker relationships with colleagues, and the pull to procrastinate. Different personalities are suited to different levels of freedom. Benefits for Companies For companies, there are cost-saving benefits to leveraging remote workers. People who previously had to fly from across the globe for meetings, now can attend remotely with the same result. Software platforms (Zoom, Dropbox, GoogleDocs, Slack, etc.) make collaboration easy across continents, and new companies are springing up to take advantage of remote working trends. Remote workers’ productivity is also less affected by things like snow days (better for the company, perhaps, but maybe not as great for the worker who wants to go make snow people with the kids). One company, Kolabtree, predicts that by 2020, 50% of the U.S. workforce will be freelancing. I don’t know if that’s true, but I do think companies need to take care of their employees well and do whatever they can to keep workers happy. If given the right flexibility, even I would consider becoming an employee again! Are you considering working remotely and want help tailoring your resume or LinkedIn profile for the position? Contact us. Well be happy to help you focus your career documents for the job you want.

Post WWII Discrimination Essay Example | Topics and Well Written Essays - 750 words

Post WWII Discrimination - Essay Example All the participants of the war were entitled to government compensation due to their effort and time wasted in protecting the country. The compensations would enable the ex-soldiers improve their lives and settle fast after the mission2. The government passed Servicemen Readjustment Act in 1944 to adequately recognize the military personnel who had taken part in the war. This law would help the soldiers to settle immediately after the war and enjoy their Lives with relatives and families. However, after the war, black servicemen received unfair treatment from the state compared to their white counterparts in terms of remunerations and other individual rights envisaged in Servicemen Readjustment Acts of 1944. According to the government policies all the soldiers who had taken part in the world war two were promised inexpensive marketable and dwelling houses. All the soldiers whether back or white who had taken part in the Second World War, would have a chance to acquire the buildings of their choices on fair terms3. The government would subsidize the houses for the soldiers to enable them acquire dwelling places and settle with their families and relatives. The state had also offered to give those military men interest free loans which they could use to purchase houses at a lower than market value. However, after the end of the war white military men were given the chances to purchase the houses as promised. They were also given huge amount of loans which ere interest free to purchase the houses. On the other hand, black soldiers did not get any opportunity to buy the houses at lower than market value. They did not get any loan at all in favorable terms as promised by the government4. Consequently, the white soldiers bought good residential and commercial houses and lived a high quality life. The black soldiers on the other hand continued to live in poverty like before. This resulted to inequality in wealth possessions among the ex-soldiers in America. The gove rnment of America had promised all the soldiers who were involved in the war a chance to further their learning after the end of the war5. This offer was for both black and white soldiers, and the cost would be borne by the American government. After the war the government offered chances to white military men to pursue their studies at different education levels of their choices. The government gave the white soldiers first priority and they occupied all learning institutions6. However, most of the black ex-servicemen were denied this privilege of advancing their learning. Even those who were admitted in schools were not allowed to mix with the white soldiers. The black soldiers were given accommodation in tents because they were considered inferior and unworthy to live in the same building with the white soldiers who were considered superior7. This amounted to inequality because all soldiers had acquired similar training and fought on equal terms during the Second World War Inequa lity was also witnessed in sporting activities. Sports such as horse race, golf and swimming facilities were preserves of the white. The white soldiers enjoyed better sporting facilities while the black soldiers did not have access to gaming facilities at all. After the war the black servicemen were blamed by the white counterparts for their inability to perform excellently during the war. The white soldie

Transformational Leadership in Organizations Essay

Transformational Leadership in Organizations - Essay Example The term ‘leadership’ can be defined in various ways it can be stated as a mechanism through which all the team members are guided to achieve a common goal or a tool that enables all the members of an organization to work together and is supported by the leader as and when required. There are various forms of leadership and the appropriate leadership style that is adopted by an organization depends on a particular situation and nature of the team members. Transformational leadership is a form of leadership that facilitates job performance, morale and motivation of all the team members. This form of leadership enhances the followers to include their identity to the project and inspires more of collectivism in the organization so that every member feels being valued for their contribution towards the organization. Transformational leader becomes a role model for all the followers that makes them interested and also inspires them to work towards the common objectives of the organization. The leader adopting this kind of leadership style imposes challenges on the followers so that they can take more of ownership towards the job they perform, analyzes well the weaknesses and strengths of the team members and aligns the tasks to be executed by the followers in such a way that it enhances the overall work performance of the team members. Organizational leaders are the ones that shape and define work and contribute towards innovative practices in the organization. Individual leadership is one of the most important determinants of organizational innovation.

Literary Analysis Paper Essay Example for Free

Literary Analysis Paper Essay Retrieved Reformation is a short story about a man named Jimmy Valentine. In the beginning of the story, he is being released from prison for his crimes of robbing banks and cracking into safes. After being released, he realizes that he wants to live a life of no crime. He becomes a dynamic character because he begins to dramatically change after meeting the love of his life, Annabel Adams. He wanted to begin a new life. In â€Å"A Retrieved Reformation†, a selfish and unethical criminal named Jimmy Valentine is known from breaking into safes and robbing banks. In the first couple of pages of the story, we come to find that Jimmy was doing prison time because of the crimes that he would commit. On page 2 it states, â€Å"He had served ten months of a four- year sentence.† (pg 2) The reason that he only had to spend ten months was because the friends that he had were friends of the government so they told the judge to shorten the amount of prison time that Jimmy had to do. In this part of the story he is being released by a guard and he gives him some advice to stay out of trouble. â€Å"You’ll go out in the morning. Brace up, and make a man of yourself. You’re not a bad fellow at heart. Stop cracking safes, and live straight.† (pg 3) This advice would soon help Jimmy realize that he has to get his new life together and learn how to keep himself out of things that would get him in trouble with the law. See more: how to write an analysis paper As soon as Jimmy Valentine was released from prison, the reader is shown many examples on how Jimmy Valentine is a dynamic character and how much he has changed throughout his life. The first example is as soon as Jimmy Valentine got released from jail, he started robbing banks again. One day, he was walking around Elmore, the new town that he lived in, and stopped in amazement of a woman whom he had never met before. Her name was Annabel Adams. Her father had owned the bank. He went to a nearby hotel and registered his name as Ralph D. Spencer and got a room. Jimmy came to Elmore in search of a location to go into business. He was talking to the clerk at the desk about shoe-store openings in the town. He opened a shoe store to keep his mind busy instead of robbing banks. On page 7 the author states, â€Å"He opened a shoe-store and secured a good run of trade.† Also, Jimmy Valentine legally got his name changed to Mr. Ralph Spencer because he wanted to start a brand new life and wanted to leave his bad memories and crimes behind him. Finally, in this time in this time in the story, Jimmy Valentine has completed changed his life around by becoming engaged and opening a business. Now all he has to do is sell his tools away to his friend because he doesn’t need them anymore. On page 8, the author states â€Å"I wouldn’t touch a dollar of another mans money now for a million.† This shows that he is serious about not going back to his old way of life and wants to stay out of troubles way. He wants his friend to meet him at a place named Sully’s so that he can give him the kit of tools. Also, on page it, it says â€Å"I wouldn’t do another crooked thing for the whole world.† Jimmy Valentine is trying very hard to keep his new life successful and crime-free. One day, Annabel and Jimmy go to the bank that Annabel’s father, Mr. Adams owned. Suddenly, they heard a scream of a woman. They ran to where they heard it from. A nine-year old girl named May had shut Agatha in the vault. Mr. Adams tried to open the door. He said that it could not be opened because May had turned the knob on the door. Jimmy told everybody to be quiet. He yelled into the vault to try to see if Agatha could respond to him. Her mother thought that she would die in the vault of fright. Jimmy had done something that had surprised everyone. He opened his suitcase full of the tools that he was going to give away to his friend. He used those tools to crack into the vault like he had in his old life. He used a drill to open into the vault. Agatha was safe and collapsed into her mothers arms.

Great Gatsby :: essays research papers

The attempt to capture the American dream is central to many novels. This dream is different for different people, but in The Great Gatsby, for Jay, the dream is that through wealth and power, one can acquire happiness. This happiness is something for which he must reach into the past to have and for which he must revive an old dream. Jay Gatsby, the central figure of the story, is one character who longs for the past. Surprisingly he devotes most of his adult life trying to recapture and, finally, dies in its pursuit. In the past, Jay had a love affair with the affluent Daisy. Knowing he could not marry her because of the difference in their social status, he leaves her to amass wealth to reach her economic standards. Once he acquires this wealth, he moves near to Daisy and throws extravagant parties, hoping by chance she might show up at one of them. He, himself, does not attend his parties but watches them from a distance. When this dream doesn’t happen, he asks around casually if anyone knows her. Soon he meets Nick Carraway, a cousin of Daisy, who agrees to set up a meeting. Gatsby’s personal dream symbolizes the larger American dream where all have the opportunity to get what they want. Later, as we see in the Plaza Hotel, Jay still believes that Daisy loves him. He is convinced of this as is shown when he takes the blame for Myrtle’s death and then watches and protects Daisy as she returns home. Jay cannot accept that the past is gone and done with. Jay is sure that he can capture his dream with his wealth and influence. He believes that he acted for a good beyond his

Written Rational of Negotiating with Learners

Written rational of negotiating with learners, understanding inclusive learning, how to integrate functional skills and how communication can be delivered to the learner Teaching is based on many different ideas which all come to gether to help create and deliver a session to a group of learners. It is important to understand how, communication, inclusive learning, functional skills and negotiating with learners can lead to effective learning.Planning teaching and sessions can enable all learners to have the same opportunities to learn equally and will help the teacher to achieve their learning objectives. Negotiating with learners Assessment should be used for teachers as well as learners Life long learning UK (2007) Assessment is a valuable tool for both Teachers and learners to assess how and whether learning has occurred, according to Scales (2008) The principle purpose of assessment is to help people to learn; it should not be about testing people to see at what point they will fail.It is a method of elevating learners to a higher level of learning Everett (2012) Initial assessment occurs at the beginning of the course or precourse to obtain information about the learner’s skills and knowlage to date. Formative assessment helps the teacher to see how learners are progressing before moving on to other topics. It includes the effectiveness of the teaching and learning-taking place. Summative assessment is carried out at the end of the module or the course to assess whether the learning objectives have been achieved this can be via an exam.Other Methods of assessment include the following, *Observation * Simulation * Project and assignment * Portfolio * Written questions (essays and short answers) * Verbal or oral questions * Professional * On going assessment * Questions and answers * Assignments * Debates and discussions Initial assessment should help agree goals between the learner and the teacher; it is god process to help ensure the learner feels supported and happy. Inclusive learningInclusive learning Is about recognising that each learner is if different and each learner will require different information or aids to help them learn, it is about understanding that no one learner should be excluded from any activities within any session. In terms of learning this is where the teacher can really empower their students. According to Petty (2009) Inclusion, diversity, entitlement, differentiation, ensuring equal opportunities and personalized learning require teachers to treat students as individuals.When planning sessions it is important that the teacher plans for inclusion, an effective way to do this is to make sure session plans are written beforehand and â€Å"includes methods that appeal to visual, auditory, and kinaesthetic learners† Wilson (2009) Sessions should follow a structured style, that includes a introduction, middle and end, it should also include lots of interaction between the teacher and the class, b ut also make sure there are lots of things to do such as quizzes, visuals (PowerPoint) and games.The teacher should also analyze the class as it progresses to make any needed changes but also make an effort to make sure everyone in the class feel included. â€Å"Support your less able learners and stretch the imagination of the gifted ones† Wilson (2009)The Use of different resources to help each learner get the most from the session is important, aim to be creative with your learners, if there is a lot of talking in a planned session create hand outs to aid visual learners to help them follow, a great way to invite kinaesthic learners to learn is to give them hand outs and ask them to fill in blank words as they go though the session, by making sure the session is varied and has lots to do ensures that the needs of VAK are being met.Great resource openers, fillers and closers include word searches, quizzes, and crosswords can be given to those learners who are quick to finis h or for those who need an alternative exercise. Communication Communication is a means of passing on information from one person to another; it can be verbal, non-verbal or written Gravells (2008) Communication is generally in one of three ways; 1. Written – this can be long hand, short hand, text, images 2. Verbal – spoken, direct face-to-face or indirect on the telephone 3.Non-verbal, also know as body language – dress, facial expression, Proximity, and touch. In any communication exchange, the teacher should ensure that what has been offered has been understood. Pausing to summarize the things that have been spoken and heard can do this, and by asking questions to get feedback from learners to make sure they have understood and comprehended the topic. The key with any communication understands the message, which is being conveyed which can be done via questions and answer sessions, quizzes, questionnaires, feedback sessions.For communication to be effective the teacher needs to understand the intrinsic barriers to effective communication these can include the following: * Jargon and specialist terminology – write specialist words or info On the board so learners understand * Level of language depends on age of the learner be mindful when Developing hand outs so learners understand * Language and accent- speak clearly and slowly * Noise background noise can be distracting, fans, computers outside Noise * Listening and writing some people can not write and listen at the Same time, time should be given for note taking Talking and listening- speed, timing and allow for thinking time Integrating functional skills Functional skills are an initiative that was devised by the government to standardize qualifications in English, maths, and ICT. Functional skills are also known, †¢ Basic skills †¢ Common skills †¢ Key skills †¢ Core skills However they are now known as functional skills and these refer to the mastery of English (lit and language), maths (numeracy) ICT (info technology) These are the skills that underpin all learning and without them learners will struggle to meet the needs and demands of their chosen qualification, work and life skills.Government 14-19 education and skills white paper employers have identified functional skills as vital skills to learning, and functional skills can be taught in any class setting. English/ Literacy – spelling competitions – Discussions – Presentations Maths – – real life skills – Calculations – Interpreting and presenting results ICT – finding and selecting information – Entering and developing information.Embedding functional skills means that English, maths and ICT are delivered within any session in a clear concise way with out the learner realising it is being taught. â€Å" Integrating functional skills into your teaching means that you will set activities which meet the literacy, or numeracy standards; they may or may not be in context. By incorporating functional skills into every activity they will become embedded† Wilson (2009) Integrating functional skills is essential for helping learners to achieve and succeed in the future.Learning should engage, motivate and enthuse each learner on an individual basis, this means the learners individual needs should be considered and language, literacy, and numeracy skill levels should be considered, teachers should make sure each learner is taught in a way that they feel engaged, respected, safe, secure, and valued. Teachers should seek to use communication strategies that are within the learner’s range of understanding to motivate them.Wilson (2009) suggests that teaching and learning strategies should vary according to how the teacher will engage and support the learners within the time allowed, by using a range of learning methods, materials and resources each learner will feel included and supporte d with in the learning environment. Reference page Life long leaning UK (1997) Inclusive learning approaches for literacy, language, numeracy and ICT Scales. P. (2008) life long learning sector. Wilson. L. (2009) Practical teaching, a guide to PTLLS and DTLLS,

Alton towers key customer market segments Essay

Alton towers target a wide range of customers as they have a lot to offer for different people, gender doesn’t come into this I don’t think as boys and girls both enjoy rides. They target families as they cant just target children as children cant get all the way to Alton towers and pay for it as well, they try and draw the parents in as they will be paying for the children. Also Alton towers have a big target market on ‘thrill seekers’ that’s ages 16-60+ I would say and this is the people that really want to have a amazing time who love the biggest fastest and the most scary rides and Alton towers target them because they also come in groups just like families. Alton towers marketing team have to make new rides appeal to all ages this includes thrill seekers and families, men and women. Or if the new rides are just designed for little ones then families would be aimed at. The reason they target certain people is because they know who would rather go on big headliner rides all day to the people who would rather go on more chilled rides like log flume and rapids. How they do this is making rides for everyone for example ‘oblivion’ that is a ride that thrill seekers will love as is big, fast and gives you that great buzz afterwards. Groups and groups of customers come to Alton towers day in day out, some stay over night in the hotel, which is another service they offer. Alton towers are aiming to give all customers and experience and a day to remember by offering what someone would want on a good day out, spa treatments for all those people who want to chill and relax, a water park for anyone wanting a exciting day on big slides and the main factor the theme park. And even a conference center for anyone who needs to have a discussion about business. Alton towers try to provide as much as they can and always want to know what they can do to make themselves better, every car in the car park is targeted with a questionnaire to see if they had a good visit and what can they do to make it better. Alton towers do things very good especially when advertising, for example in  2010 Alton towers created a new ride called ‘THIRTEEN’ this is a ride many people all over the UK and the world would want to ride, the way they let people know about this ride is let the customers advertise it for them, they put a little ad in a relatively small newspaper, this is so who ever read the newspaper would see the ad and would know that Alton towers are making a new ride. But what’s the first thing you do when you see something like that, you tell your friends or you post on social media, it wasn’t long until it was on the news and everyone found out about the new ride. Every thrill seeker around the UK or anywhere else wanted to go on this new ride and try it out. The ride cost Alton towers  £15,000,000 but because of all the people that want to go on this ride they were not worried about how much it cost them as they new the this first free fall roller-coaster was going to be a big hit and bring the money it cost back to the business. The reason that Alton towers have marketing segments is that they need to know who there aiming their rides at and what they need to do to make them have a good experience on the ride, so when aiming at youths they will make fast rides with loops or spirals and try to give them a buzz but for younger children they have to have something a little slower and age friendly as young kids will be too young to be going on the big rides so the rides like log flume and sonic spinball will feel to them like something major and that’s what Alton towers have created. Alton towers know that new rides means new customers as different people appeal to different rides by creating new rides and attractions this will invite more potential customers to the resort. Customer wouldn’t be coming back as regular if there wasn’t as many new rides or facilities on offer, but on the other hand if you look at what they have you realize that the rides are amazing and the things they have to do there are great and that’s why so many families and tourists visit the resort. Task two Now I’m going to talk about what Alton towers can do to get more customers by making new a new futuristic ride for all those thrill seekers looking for something new. So I’m going to devise and new marketing mix for a new ride  but I will also be taking into consideration the key market segments. I have made a decision that I’m going to base my new marketing mix on a futuristic ride for thrill seekers and the reason I’m doing this as Alton towers have all these big rides but I think they need that one ride that isn’t the same old spirals and loops, I’m going to create a ride that has speed loops spirals to create a G-force feeling like nemesis but improved and with a slight difference. The reason I’m targeting thrill seekers is because I think this is what going to blow their minds when it comes to a good ride. So the marketing mix, the marketing mix is a combination of the four P’s product price promotion and place, these are the things you need to consider when creating a new ride or facilities. This method is how you show your customers what the product or service is, also you need to be able to draw them in by advertising it well and letting them know what they would be missing out on. Product: The product that is going to be offered to the customers is going to be called ‘EROS’ this is a new hi-tech futuristic ride which will push you to the edge of intenseness. This is the king of rides for thrill seekers compacting everything you would want in a ride into one. This product will attract any thrill seeker form around the world as if you want an experience like Alton towers want to give you then you will want to be on the ride as soon as you can. The appearance of the ride will be massive, Alton towers agreed to the council nearby that they would go above tree height so the ride stay no higher than them, but don’t let this make you think its small because it takes up a lot of room. The ride will look like a futuristic shuttle that is covered in LED lights and things that you wouldn’t usually see but you know they are high-tech. When the safety barrier comes down over your head a futuristic mask comes down over your head as well seeing all the futuristic out of space things you wouldn’t usually expect in 3D. You will feel like you cant move off your seat the g-force is that strong and you  wont even see the spirals coming because of the intense speed. The one thing that people will say when they get off that ride is ‘wow’ the ride has different settings so that its not the same experience each time so by this I mean when you have the mask over your head you will see different things each time and the ride will feel like a new experience to you each time. Price: The ride won’t cost anything more than what Alton towers would usually charge so the customer is getting a new experience for the same price as you would pay to go on the other rides at the theme park. Obviously Alton towers will do special offers and family deals to try and invite more customers, for example if your bring a family of 4 you could get a 1 fast track ticket to the front of ‘EROS’. The ride will bring people from all round to try it out. To attract a larger amount of customers Alton towers could provide deals. If the ride is advertised correctly and becomes a big hit and the overall daily amount of customers increases then this could lead to the entry price being raised and greater marketing opportunities for Alton towers to add the name of the ride to their advertising which in turn could bring more visitors to Alton towers overall and increase revenue. Promotion: The way that the customers are going to be informed about the ride is in a minor way to start off as you don’t want to spill the beans to fast, you need to tease the target audience before so the word gets around. So around the resort their will be little hints, for example a picture of a futuristic background on a poster to leave small clues. Communications mix of TV, radio, digital and press will be used to make sure that customers will know about the ride, Alton towers like to tease the audience, this is so they get excited about going on the ride and cant wait to have the experience. When the ride is advertised on TV it will be on after programs that young adults will watch as a lot of young adults use social media this will also provide another way of the word getting around about the ride. Place: Place, the ride will be located on the resort in a new area with lots of space so that when it is opened it is made to look like the biggest ride and look like a headliner. How you do this is not put rides right next to it and make sure the logo is well seeable. This is because when you see it Alton towers want you to get that shiver down your spine that makes buzz. Also space will be needed so that when the ride is opened there is space for cues because if the advertising is done correctly then when the ride is opened their will be a big cue this is good as the more people you get on the ride the more customers have a great experience. The target audience for this ride is thrill seekers, I want all those people who buzz of going on big rides that are intense and make all those little roller coasters look like toys. The way it is advertised will determine how you thrill seekers react so if you make it look like its fast extreme and on a different level of fun then the target market will love it. Age doesn’t matter when it comes to thrill seekers because its who ever loves big rides and loves a new experience of fun and exciting rides. Gender also doesn’t matter as boys and girls and boys like rides so you can single one of them out. The ride will be aimed at any ages that are tall enough to ride it and who ever dare’s to experience this intense ride. I will aim all advertisement directly at thrill seekers those people who buzz of the rides and I will have a logo of the ride that will make the thrill seekers think that the new ride is going to taunt them and push them to there limits of thrill. It will totally directed to people who want to get that thrill so it wont be a family friendly ride it will be more directed at tens and those people who come to the park for every new ride and make sure they go on every main ride there and try to have the most thrilling day they can.

Apple Computer Inc. Marketing

Apple Computer Inc. Marketing Industry background Essentially, international trade is often a characteristic of the computer industry, rather than a mere contributing factor (Bardhan, Jaffee Kroll, 2004). Currently, even the smallest businesses have become active in marketing their products or services internationally. Personal computing has emerged to be the most important contributing factor to overseas labor employment due to production costs.Advertising We will write a custom report sample on Apple Computer Inc. Marketing specifically for you for only $16.05 $11/page Learn More The continued increase in productivity within the computing industry is steered by the continued advancements in technology. Efficiency and other achievements result from the ever changing technology for the better. Among the major product lines in the electronic industry are the computers which also form the core products of the electronic companies. However, Apple’s computers have lost significant de mand due to the limitations the company experiences from complementary products. Hewlett-Packard and Dell have continued to dominate the computer market with their products having a higher demand than other competitors. Compared to Apple, firms like Dell and HP are substantially bigger and provide substitute products which attract many consumers due to their compatibility. Sony, Samsung and LG have focused more on consumer electronics such as televisions, digital cameras, mobile phones, gaming consoles, DVD players and digital speakers. Company background Previously known as Apple Computer Inc, Apple store is a global company that produces computers, software and consumer electronics. Its major products are personal computers, iPhone, iPod, iPad and iTune Store. The company was established in 1976 by two electronic engineers, Wozniak and Jobs, who released the first computer called Apple 1. Since then, Apple store has dominated the personal computer market through innovative product s such as the Power Mac and Macintosh, but encountered marketing problems in the 90s. Through Steve Jobs, the firm seeded innovative technologies that led to the introduction of new products such as the iPhone, iPad and iTune music store. The company became the new market leader in consumer electronics with the latest success coming from a range of products including the iPod Touch, iTunes, the iPhone, and the iPad (Apple Inc., 2011). Presently, the company is the global leader in technology with revenue of $60 billion after overtaking Microsoft in terms of market capitalization in 2010.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Sony was founded as a telecommunication engineering company by Akio, Masaru and Tamon in 1946 (Dogruer et al, 2001, p.4). The firm immediately adopted transistor technology to produce radios, home video recorders and microphones. Due to pressures fr om competition, Sony diversified beyond consumer electronics and started producing computer chips and computer peripherals. Later, the company entered the gaming machines after Nintendo became very successful in the industry. Due to rapid growth through mergers, Sony expanded to other major markets for consumer electronics such as Europe and America. So far, the company has focused on consumer electronics and in particular televisions, digital cameras and game machines. The company is also a major producer of personal computers and computer microchips. Product overview There are four major product segments that defines Sony’s portfolio. They include electronics, games, computers and pictures (Tang, Misra Shanholt, 2012, pp.16-18). The electronic product line consists of products like audio electronics, digital cameras, televisions and speakers. In this line, advanced technologies like Blu-ray and LCD technologies are the key differentiating factors. The games product line co nsists solely of the Play stations which are differentiated through enhanced technology that allow for superior graphics and increased computation power. The pictures category involves movies while the computer segment includes PCs, computer peripherals and computer microchips. Apple’s product and services segments involve a wide portfolio of Smartphone, personal computers, music store, book leaders and other applications. The key products and services include iPhone, iPad, iPod, Mac, software applications, televisions, iCloud, iOS and Mac OS (operating systems) as well as a variety of services, accessories and support services (USSEC, 2011, p.1). In addition, Apple tenders moderator products for instance iPhones, iPads, iPods, Mac and attuned merchandises as well as PC appliances, imprinter, amplifiers, storage devises and supercomputer peripherals. The firm also offers digital content and applications via the App Store, iBook Store, iTune Store and Mac App Store. Strategic marketing Strategic marketing is a process that allows a business to focus its limited resources on the greatest opportunities in order to achieve sustainable competitive advantages and thus increase sales (Baker, 2008). The focus of Sony strategy is to ensure that its products are of high quality and develop profitable and long-term loyalty with customers.Advertising We will write a custom report sample on Apple Computer Inc. Marketing specifically for you for only $16.05 $11/page Learn More The corporate marketing strategy of the firm is to build awareness before launching a product. International market success depends on standardization/adaptation to local markets. Sonny standardized its products by manufacturing Japanese electronics and adapted local promotions campaigns to build awareness. Apple uses Apple brand as the competitive strength in the highly competitive market such as the PC industry with its Macintosh computers and associated software. Th e product strategy is to develop innovative products in line with a ‘digital hub’ strategy such that the firm’s products work as digital hub for other devices (Apple Inc.). The branding approach puts emphasis on sentiments such that the brand is about thoughts, routine, novelty, enthusiasm, dreams, autonomy and desires. Macro-environmental analysis Rivalry between competitors While an industry characterized by few large manufacturers and very expensive products hunts a niche audience, the evolution of personal computers has caused an explosion in the industry which currently includes dozens of companies pursuing millions of consumers across the globe. Due to the use of electronic equipments in day to day lives, the equipments are becoming more of commodities (Sony Corporation, 2010). For most consumers, economy is more important than performance specifications. This has forced many manufacturers to pursue best-cost and low-cost provider strategies. The companies in the middle range compete for consumers by offering various options at varying prices. The similarity of electronic products because of industry standard setting leads to competition in prices that squeeze margins and drive prices down. Moreover, technological development presents increased competition on the industry. Electronic products are becoming more and more sophisticated, efficient with less energy consumption. To hasten the situation, industry leaders like Apple, Sony, Microsoft and Nintendo have always kept to this pace. Supplier power Suppliers have significant influence over the manufacturers of electronic equipments. While many standards in the industry are open and made by collaborative or independent bodies like IEE, manufacturers also depend on standards owned privately. Often, the technology requires entrance or must be licensed to a paid-membership group. Additionally, the virtual concentration of suppliers puts some pressure on competitors.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For personal computers, Sony outsources central processing units from Intel. Thus, incompatibility in design does not allow the company to switch to other suppliers. However, microchip manufacturers are not present in computer manufacturing business and hence rely on computer manufacturers for their business. As a result discounts are placed on exclusivity agreements and bulk purchasing thus lessening some pressure from suppliers. Buyer power As in all businesses, customers have the last say and apply considerable leverage over manufacturers. The various buyers with many but differing needs impact manufacturers of electronics directly since they must react and adapt by offering extensive product-lines. The notable characteristic between power user looking for the ‘greatest and latest’ and average user needing a product which is ‘just good enough’ presents an obstacle to manufacturers focusing on tapping the many customers possible. Manufacturers benefit fro m the wide use and acceptance of electronic products causing high demand for the products. Brand loyalty and proprietary systems are used to maintain customers. Threat of potential entrants Many avenues through which new entrants can enter the electronic market exist; however several hindrances may prevent the entrance. The current market is characterized by well entrenched players who have significant brand loyalty and recognition including Sony, Microsoft, Apple, Samsung and LG among others (Sony Corporation, 2010). Thus developing a successful brand in the presence of such players is difficult. They also keep costs down and dominate with economies of scale that cannot be achieved easily by a new entrant unless a substantial capital is invested. Despite these obstacles, new entrants may still come from newly instituted lean organizations which depend on third party OEM (original equipment manufacturers) for production. This trend is increasing in popularity bringing companies such as Acer Inc. into competition with industry giants. Threat of substitutes The technology sector has substantially grown with the introduction of alternatives such as televisions, game consoles, Smartphone, virtual music stores and personal computers. There are now feature-rich smart phones and PDAs in an average living room. Such developments have resulted in consumers focusing their â€Å"technology money† away from computers, televisions, radios and game consoles. However, despite the focus it is not likely that smart phones will diminish the importance of other products significantly. The only thing that the substitutes have influenced is elimination of monopoly in the electronic market. Micro-environmental analysis Apple and Sony are leaders in the electronic industry but market their products in the same markets. The firms are probably influenced by the same micro-environmental factors. They are expected to respond to the dynamics of both individualistic cultures of the west and collective cultures of the east. This is probably achieved by creating organizational cultures that support both team work and individual efforts in the respective areas of operations. As the firms become increasingly global, Du Plessis and Beaver (2008) insist on the need to develop an effective International Human Resource Management (IHRM) in order to respond to labor sourcing and expatriation issues. Consumers are also becoming more sensitive to prices and quality hence compelling Apple and Sony to be more responsive through effective quality control systems. Involvement in Corporate Social Responsibility (CSR) is also a strategy that Apple and Sony are using to improve their relationship with consumers. SWOT analysis Sony SWOT analysis Strength Mature value chain Strong brand name Intellectual property holding Weaknesses Weak financials Lack of focus Conservative management Opportunities New Chief Executive Officer Economic recovery Industry integration Threats Stiff competition Macro-economic factors Partnership Apple SWOT analysis Strengths Global presence Strong brand image Synergistic portfolio Strong media content Weaknesses Low returns Labor issues Dependency for key components Opportunities Wireless product New digital platform MP3 player market Threats Strong competition Slow Euro-zone economy Lawsuits Market segmentation Sony Corporation segments its market in three divisions namely the consumer, professional and devices segment, networked products and services segment and financial services segment. Televisions lead in the first segments while game and PCs lead in the second segment. Sony Corporation has also segmented its markets according to geographic regions. These regions include Europe, America, Asian-Pacific, Africa and Latin America. For the Asian-Pacific, European and American markets, the firm markets its major product categories including household electronics, computer hardware and software, computer micr ochips, mobile phones and gaming consoles. For the rest of the markets, the firm markets only its household electronic goods and computer hardware. For several years, Apple has identified four major segments within its customer profile including business, education, creative professionals and high-end consumers. At the turn of the millennium, the company’s core product strengths were in the product segments of Computer Aided Design (CAD) and Desktop Publishing (DTP) (Ashcroft, 2011, p.5). By the end of 2010, the situation turned upside down. The core product strengths were now the Personal computers, Smartphone, book readers, iTune store and applications. Market segments widened to include households, celebrities and sports fanatics. All these segments are continuously pursuing whatever information technology offers to their careers and lifestyles. Target markets Apple store sell its products to a wider range of markets and across many parts of the world. The company uses ret ail stores and online sites, to offer its goods and third party goods to the consumer and business segments. Apple has invested in programs that promote reseller sales such as the ASCP which focuses on certain reseller locations and APRP which provide expertise in products and customer service (USSEC, 2009). In addition, the company offers its computer products in the government, business and creative markets within its locations. The markets are particularly crucial to third party developers of computer applications and hardware that are compatible with Apple’s computers. The superior expansion and computing performance of Apple products are the major attractions for consumers within this market. Moreover, Apple offers its computer products to customers in scientific market as well as information technology markets. Positioning strategy Through product differentiation, Sony is positioned as the most convenient, quality-focused, value-added and technological producer of consu mer electronics goods. The focus of Sony strategy is to ensure that its products are of high quality and develop profitable and long-term loyalty with customers. Indeed, this positioning strategy has enabled the company to sell its products at premium prices even in primitive markets in Africa. The corporate marketing strategy of Sony is to build awareness before launching a product. International market success depends on adaptation to local markets. Sonny standardized its products by manufacturing Japanese electronics and adapted local promotions campaigns to build awareness. The success of Apple Company has been credited to its effort in innovating new products. In fact, while many companies experienced decreased revenues during the depression period, Apple continued to increase its revenues throughout. Up to date, the company has invested generously in innovative development of its products. Apple has continually put innovation ahead of all its plans and strategies. This can be witnessed in the current wave of touch screen technology in most of its devices. They have come up with not only iPhones, iPods and iPads with touch screens, but laptops with no keyboards (Apple Inc.). These laptops use a very unique technology in which a user can complete computer tasks like printing or typing with just a few spins of a disc. However, this is not the only new innovation; just recently the company released the world thinnest laptop challenging all of its competitors. The Macbook Air is so thin that it can fit inside an envelope. For the last several years, the company has surprised the market with new innovations starting from its iPhone, iPad, ipod, laptops, desktops, iTunes, and the recent Macbook. This is a clear indication that innovation is the core positioning strategy for Apple. Recommendation The changing consumer trends and market shifts are requiring many companies to institute strategies that will respond to these dynamics and ensure that the firms achiev e competitive advantages. Among the trickiest industry is the electronic industry which is characterized by big firms that are swift in responding to the marketing changes. In this industry, Apple Inc. and Sony Corporation can only adopt the best-cost strategy to increase their competitive advantages since consumers are increasingly becoming price sensitive and many competitors are pursuing low-cost strategies. This strategy demands the integration of developmental and marketing plans which focus on the best value while reducing the prices of products. Within this strategy, the firms should retool their products to attract a wider range of consumer segments while maintaining low prices for the majority low income earners. Avoiding unexpected risks such as those from natural calamities is important. Therefore, the firms should include stakeholders such as OEM partners to distribute the impacts caused by such calamities. But the best way for the companies to position themselves better in the marketplace is to stay ahead in terms of price and quality. Reference List Apple Inc, The new, faster MacBook Air. Web. Ashcroft, J 2011, Apple Inc. The case study 2000-2010. Web. Baker, M 2008, The Strategic marketing plan. Cambridge Strategic Publications Limited, London. Bardhan, A, Jaffee, D Kroll C 2004, Globalization and a high-tech economy: California, the United States and beyond. Springer, New York. Dogruer, B, Ferzly, M, Nguyen, H, Roach, D Ward, R 2001, Report on Sony Corporation. Web. Du Plessis, A J Beaver, B 2008, â€Å"The changing role of human resource managers for international assignments.† International Review of Business Research Papers, vol.4 no.5, pp.166-181. Sony Corporation 2010, Annual Report 2009. Web. Tang, H, Misra, R Shanholt, E 2012, Sony Corporation. Web. USSEC 2009, Form 10-K: Apple Inc. Web. USSEC 2011, Form 10-K. Web.

paralogism - definition and examples

paralogism - definition and examples Definition Paralogism is a term in logic and rhetoric for a fallacious or defective argument or conclusion.In the field of rhetoric, in particular, paralogism is generally regarded as a type of sophism or pseudo-syllogism.In the  Critique of Pure Reason  (1781/1787), German philosopher  Immanuel Kant identified  four paralogisms corresponding to the four fundamental knowledge claims of rational psychology: substantiality, simplicity, personality, and ideality. Philosopher  James Luchte points out that the section on the Paralogisms was . . . subject to differing accounts in the First and Second Editions of the First Critique (Kants Critique of Pure Reason: A Readers Guide, 2007). See Examples and Observations below. Also see: FallacyInformal LogicLogicSophistry EtymologyFrom the Greek, beyond reason   Examples and Observations [Paralogism is illogical] reasoning, particularly of which the reasoner is unconscious. . . .Ex: I asked him [Salvatore, a simpleton] whether it was not also true that lords and bishops accumulated possessions through tithes, so that the Shepherds were not fighting their true enemies. He replied that when your true enemies are too strong, you have to choose weaker enemies (Umberto Eco, The Name of the Rose, p. 192).(Bernard Marie Dupriez and Albert W. Halsall, A Dictionary of Literary Devices. University of Toronto Press, 1991)Paralogism is either Fallacy, if unintentional, or Sophism, if intended to deceive. It is under the latter aspect particularly that Aristotle considers false reasoning.(Charles S. Peirce, Qualitative Logic, 1886) Aristotle on Paralogism and PersuasionThe use of psychological and aesthetic strategies is based, first, on the fallacy of the linguistic sign, for not being the same thing as the reality it names, and, secondly, on the fallacy of what follows somethin g is the effect of this. Indeed,  Aristotle says that the reason why persuasion derives from psychological and stylistic strategies is a paralogism or fallacy in both cases. We instinctively think that the orator that shows us a certain emotion or trait of character through his speech, when he employs the appropriate style, well adapted to the emotion of the audience or the character of the speaker, can make a fact credible. The hearer, indeed, will be under the impression that the orator is speaking the truth, when his linguistic signs correspond exactly with the facts they describe. Hence the hearer thinks, consequently, that in such circumstances his own feelings or reactions would be the same (Aristotle, Rhetoric  1408a16).(A. Là ³pez Eire, Rhetoric and Language.  A Companion to Greek Rhetoric, ed. by  Ian Worthington. Blackwell, 2007) Paralogism as Self-DeceptionThe word paralogism is taken from formal logic, in which it is used to designate a specific type of formally fallacious syllogism: Such a syllogism is a paralogism insofar as one deceives oneself by it. [Immanuel] Kant distinguishes a paralogism, thus defined, from what he calls a sophism; the latter is a formally fallacious syllogism with which one deliberately tries to deceive others. So, even in its more logical sense, paralogism is more radical than that mere sophistry which, directing others into error, still reserves the truth for itself. It is rather self-deception, inevitable illusion without reserve of truth. . . . Reason entangles itself in paralogism in that sphere in which self-deception can assume its most radical form, the sphere of rational psychology; reason involves itself in self-deception regarding itself.(John Sallis, The  Gathering of Reason, 2nd ed. State University of New York Press, 2005) Kant on ParalogismToday the term [paralog ism] is associated almost entirely with Immanuel Kant who, in a section of his first Critique on Transcendental Dialectic, distinguished between Formal and Transcendental Paralogisms. By the latter he understood the Fallacies of Rational Psychology which began with the I think experience as premise, and concluded that man possesses a substantial, continuous, and separable soul. Kant also termed this the Psychological Paralogism, and the Paralogisms of Pure Reasoning.(William L. Reese, Dictionary of Philosophy and Religion. Humanities Press, 1980) Also Known As: fallacy, false reasoning

Higher ratings and wider range of the audience Research Paper - 1

Higher ratings and wider range of the audience - Research Paper Example The new late night show program has been aired for three months now but still suffers from low ratings. At first, we had high ratings because our program is officially the first late night show that directed and produced similarly to an American late-night show but then ratings went down from 16% to 7% during last three months. From the survey we conducted, the style of the production is unfamiliar to the viewers because they have not seen this style of the production before. To increase viewer ratings, the program needs more promotions and system that makes the audience engages in the program. For the above reasons, Taeho Kim assigned me to find ways to increase ratings and promote the program. Mr Kim gave me a set of criteria for the new system. First, the total budget allowed for the project is $15,000. Second, the new system must give the evidence that we have higher ratings and wider range of the audience. Third, the new system needs to be more cost-effective and has a long-term effect. Through the research I have conducted, three appropriate options were realized for the improvement of the program. Social networks, hiring of celebrities as co-host, and changing and improving the script are among the options that this paper will be dealing with. Locally, it is relevant to say that all these networks have the capacity to promote shows especially the late night shows and thus, could give people the idea and the knowledge of the advantages the viewers could get by watching the show.

Kant's Ethics (essay) Essay Example | Topics and Well Written Essays - 750 words

Kant's Ethics ( ) - Essay Example But Kant postulated that a person's ethics, his course of action was guided by duty. He argued that a person may misapprehend a situation if he were acting out reason alone and that if he were acting out of experience only then it would be prejudiced if not supported with a proper reason. (Sullivan, 1994) Kant devised a singular moral obligation or categorical imperative which in turn is borne out of duty to explain his postulates. An imperative is a command that forces a person to exercise his will. A hypothetical imperative is a conditional command, that is, a person might be doing something to achieve some desired end. His actions are therefore conditional. Kant argued that morality required an unconditional assertion of a man's duty and hence postulated that reason decrees an unconditional or categorical imperative. The three formulations of Categorical Imperative are What the first formulation achieves to prove is that any deed cannot be moral if it is committed keeping an end result in mind. To establish a good deed the action has to be carried out without keeping the end result in mind. So to act in any situation one must exercise his will in the way he expects others to. The second formulation says that when faced with a moral situation one must think what others would not do in a similar situation. So if naturally no one does it, one must not do the same. The third formulation summarizes the whole of the Kantian moral philosophy by explaining that an act should be conducted under rationality. A rational will can exercise his will morally simply because the person can act without attaching any conditional worth to his actions. (Teale, 1951) He treats humanity not merely as means to an end but the end only. That is he commits an act out of a sense of duty rather than trying to achieve some other hidden propaganda through this deed. Thus he was able to prove that adherence to Categorical Imperatives ensures autonomous ethical choice because rational will is always autonomous and Kant puts rational will at the core of his postulates. This was based on Kant's own arguments for autonomy of the will against heteronomy of the will. He came to the conclusion that when a person acts out of his reasoning as opposed to some external law or command his actions would be more moral. Though the arguments seem plausible one cannot discount the fact that the autonomous will of a person may inherently be negative. What if the will of a person and others around him are also corrupted What can then act as an impulse for the actions of that person Kant seems to; as did Rousseau, believe in the basic goodness of humans. What moral code guides the acts of terrorism as it manifests itself in today's world The killing of innocent lives may be immoral to the larger section of the society but for the terrorists committing these acts may well be borne out of a sense of duty. (Sullivan, 1994) Kant himself answers this question. He argues that a rational will cannot act "except under the idea" of its own freedom. He says that there is no basis for